MARKETING BYTES BLOG

Digital Age Journalism & Social Media Anthropology

INBOUND MARKETING: How to Get Customers Without Really Trying, Updated

INTRODUCTION
INBOUND MARKETING: How to Get Customers Without Really Trying
 is a recent blog post I wrote for digitalbrandmarketing.com, a multi-author blog in the tradition of the ‘read, write and share’ philosophy. My post resulted in some interesting comments that I replied to. This got me thinking more about my original blog’s topic. I felt all of this merited a follow up blog post, INBOUND MARKETING: How to Get Customers Without Really Trying, Updated.

COMMENTS AND REPLIES
Here are the comments that were made to the original post and links to my replies:

The comment box and replay area provided on a wordpress blog post

Comment and Reply area on a WordPress blog post @Digital Brand Marketing Blog

From, smsharif:
“Interesting play of words, this Inbound Marketing. no matter what you call it, in layman’s terms it is just MARKETING.”
My reply:

From Leon De Silva
:
“Offer value, get amplification without (further) incentivisation”.
My reply:

From Jason Flaugh:
“great article. I am with Smsharif. Rather than call it inbound, consider marketing as an evolving concept.”
My reply:

From mandyf:
“The terminology is a bit dressed up, but this rings to basic marketing. It’s good information and presented well.”
My reply:

LIKES
I also want to thank the two individuals who ‘liked’ this blog. They are Erik Van Erne of ‘wolframpublications’ and Steve SchraderBachar of ‘IowaHomeLoans’.

What Likes look like on a wordpress blog post

What 'Likes' look like on a wordpress blog post @ digital brand marketing blog


DEFINING MOMENT FOR INBOUND MARKETING
After reading these comments and replying to them, I got to thinking more about this concept, Inbound Marketing. This art and science  is described in a variety of ways that are infathomable to most consumers and at times, to us marketing pros, as well. But for our purposes, here is an all inclusive set of explanations that I hope will provide some clarification:

#1. marketing, advertising and promotion (MAP)- the activity by and for products vendors  and service providers to stimulate consumption

#2. consumption-the activity of purchasing, buying and consuming products and services

#3. Inbound Marketing-#1 will continue to become less annoying as it becomes more seamlessly integrated and an attractive rather than intrusive process towards achieving #2.

#4. The organic result-as the evolving technology continues to shift from ‘traditional to digital’ means and ‘the digital technology improve’ using #3 (or whatever name is used), the process of #1 and #2 will naturally merge or become symbiotic.

CONCLUSION
What do you think? Your comments and my ability to reply to them are part of the process of developing more ideas, a larger perspective and new theories. This are very important to me both as a writer and someone who seeks to be a thought leader. Thank you all. The comment box is below the list of ‘Sources and Related Articles’.

SOURCES AND RELATED ARTICLES

When Consumers Revolt Against Traditional Marketing What Should You Do?

Lead Generation Is The New (Old) Inbound Marketing

Inbound Marketing by Brain Halligan and Dharmesh Shah

INBOUND MARKETING: How to Get Customers Without Really Trying

digitalbrandmarketing.com

Erik Van Erne

Steve SchraderBachar

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1 Comment

  1. Alison Gilbert, Digital Age Journalist

    This blog post is cited on the Notes section of the definition for INBOUND MARKETING on Wikipedia.org.
    http://en.wikipedia.org/wiki/Inbound_Marketing
    It is Note #6 right after David Meerman Scott and slightly above Brian Halligan and Dharmesh Shah.

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