Digital Age Journalism & Social Media Anthropology

A Pinterest picture board now generaltes more referral traffic than twitter. A
picture is worth more than 120 – 140 characters!


This is big.

A new study by online sharing tool Shareaholic has found that Pinterest now drives more referral traffic than Twitter. Again, when it comes to referral traffic, Pinterest > Twitter.

The data is based on analytics from 200,000 publishers which reach approximately 270 million unique visitors a month.

Now, it was big news back in February when Pinterest surpassed Google+, YouTube and LinkedIn combined in referral traffic, but Twitter has made a name for itself as the de facto sharing network with URL shorteners abounding and real-time, concise flow of information.

Still, Pinterest closed the gap within the last month going from a .85 percent share of referral traffic visits to 1.05 percent from January to February. The social pinboard site is now trailing behind Facebook and StumbleUpon. And remember, Pinterest is still invite only.

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  1. I heard there are also negatives, like losing the rights to your images. Have you heard this?
    I guess it really comes down to what your business is.

    • Dear Matt,
      I am not sure which blog post your are commenting on about losing the rights to your images. I would like to address your concern. Could you be more specific about what you are referring to. I would be more than happy to discuss this issue with you.
      Alison Gilbert

    • Now I realize what you were discussing. I have stopped worrying about people ‘stealing’ my work. The concept of ‘open source’ and pinning other people’s images is part of the Internet community. BUT permission is best asked first when possible AND credit should always be given where it is due. Also putting something on Pinterest is not reproducing it for sale. That is another issue. If you are concerned, you can always put © the copyright sign and copyscape warnings. But in the long run, what can you do? This is the age we live in. I happen to love it. I know others do not. Does that help answer your question? Feel free to contact me again with your thoughts and/or more questions. Thanks!

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