MARKETING BYTES BLOG

Digital Age Journalism & Social Media Anthropology

The Oilcloth Backpack

One of my favorite all time posts about my favorite material, oilcloth.

MARKETING BYTES BLOG

On my gifts wish list this past holiday season, I had included an oilcloth backpack. Keep in mind, I had no idea if such a thing existed but I had decided that I wanted one. Since I knew about oilcloth and had other items made from it, I decided that a backpack must be available, too. Thanks to the power of the Internet and search engines such as Google, it took me simply a matter of minutes to locate a dreamy, pink patterned oilcloth backpack from a company in Georgia.

Besides it being a mouthful to describe, this bag embodied several of my favorite design elements. First, was the color pink; next was the pretty blue floral pattern on it. And last but essential, of course, was that it was made of oilcloth. I have had a love affair with oilcloth ever since a dear friend of mine introduced me…

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