MARKETING BYTES BLOG

Digital Age Journalism & Social Media Anthropology

Author Archive: Alison D. Gilbert, The Entrepreneur

The Oilcloth Backpack

Originally posted on MARKETING BYTES BLOG:
On my gifts wish list this past holiday season, I had included an oilcloth backpack. Keep in mind, I had no idea if such a thing existed but I had decided that I wanted one. Since I knew about oilcloth and had other items made from it, I decided…

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We’ve Moved!

For a while, until we can transfer them, these past issues of The Marketing Bytes Blog will continue to be available here. But we have a new blog site that includes posts, scoops and two magazines, one on RebelMouse and one on Paper.li. The main URL for the Marketing Bytes Blog & Website is now www.MarketingBytes.Biz. …

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Blogging my passion, Pinterest

4 boards from my Pinteres.com/AlisonsArt account

This post was inspired by and is the result of a questionnaire presented to bloggers, event planners, photographers, social media experts and other professionals by a freelance writer seeking input and opinions on Pinterest etiquette.  Pinterest research and blog posts: I have done a substantial amount of research on Pinterest, have written several posts about …

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Originally posted on Digital Brand Marketing Education & Interactives:
PREMISE FOR THIS PRIMER The ‘Page Cover Mastery’ facebook timelines for business page cover © Alison Gilbert I have been conducting an intense and extensive research project on how businesses are solving the facebook timelines for business page cover challenge. At first, I suppose, it was…

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Facebook Changes Not for Faint-of-Heart

“If you have not yet converted your Facebook fan page over to the new Timeline design, your page will automatically convert on March 30th, 2012 which is coming up fast.” Mari Smith, speaker and author

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Why Major Marketers Are Moving to Google+

Businesses should jump on Google+ because it’s the Wild West, so you can stake your claim, as opposed to breaking through the noise on Twitter and Facebook.

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Business will fully embrace social media in 2012

The summit stars 27 social media pros teaching business owners and marketings how to master social media marketing (brought to you by Social Media Examiner).

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Originally posted on TechCrunch:
This is big. A new study by online sharing tool Shareaholic has found that Pinterest now drives more referral traffic than Twitter. Again, when it comes to referral traffic, Pinterest > Twitter. The data is based on analytics from 200,000 publishers which reach approximately 270 million unique visitors a month. Now,…

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INBOUND MARKETING: How to Get Customers Without Really Trying, Updated

Readers, what do you think? Your comments and my ability to reply to them are part of the process of developing more ideas, a larger perspective and new theories. This are very important to me both as a writer and someone who seeks to be a thought leader. Looking forward to reading and responding to your comments. Thank you all.

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Cutting Up The Social Media Pie: Let’s Go To The Videos

INTRODUCTION There are so many parts and facets of social media. Just attempting to keep up with them can put one into a dizzying tail spin. So what I thought might be fun, every once in a while, is to present a particular slice of the social media pie as its own post topic. Today …

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A Fond Farewell to the Charrette Corporation

The Charrette corporate culture, philosophy and brand development was such that it is possible that other retail corporations fashioned their stores after Charrette. They were clean looking with simple straight lines, well designed, displaying everyday items as if they were high end designer merchandise.

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Where Have All The Blog Posts Gone?

Where Have All the Blog Posts Gone? One might think that based upon the infrequency of my posts lately, that I had lost interest in blogging. The opposite is the case. I love to write and I think blogging is one of the coolest inventions for someone like myself who has plenty to say, to …

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The Treacherous Trip from Leopard to Lion: A Digital Fable

About a month ago, I awoke to find that I could no longer view videos on my computer. Was it a nightmare or was I really awake to this horror. I would receive indications on e-mails, on social media comments, on blog posts, it seemed like everywhere. The reason I knew they were videos hidden from sight was because I was constantly plagued by the sign of the black rectangle.

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Traditional Print Advertising versus Digital Online Marketing

Unfortunately, one of the major obstacles to going paperless is the generation of adults, considered baby boomers and older, who grew up and became educated without this technology. The height of sophistication was slide rules and pocket calculators. Now there are the Inbound Boomers to help with this transition.

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Steve Jobs’ 2012 Presidential Prediction for Obama

“Steve Jobs, known for his aggressive and sometimes prickly personality, didn’t hold back when he met President Obama in 2010: The Apple CEO warned Obama he wasn’t going to win re-election.”

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Transforming Trash Into Treasures

So began my love affair with old furniture and furnishing, transforming them from trash into treasures. It lasted for several years, became a business and a system for the reuse and (re)decoration of wood, metal and other materials.

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A Casual Glance at Social Media

By now, just about everyone is at least aware of social media. Whether one participates in it, likes it or dislikes it, favors certain venues over others, social media has become part of our everyday culture and part of our technology in its brief 30 year history. It is also inarguably here to stay and will continue to morph into more and more amazing forms.

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Staying in Touch

My office is filled with the seeds, sprouts and sometimes flowers of the work I have done over the last 30 or so years in areas seemingly unrelated except for the fact that I had to do them. They were like breathing, like feeding and nurturing my soul.

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Technologically Speaking

There are many things that are no longer just the way they were. Similar to the story of Rip Van Winkle, someone who had simply fallen asleep or gone underground for a few decades and returned to the present would find his present to be very much in the past. There would be many technological changes that could baffle him. This post, Technologically Speaking, illustrates a few of them.

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