MARKETING BYTES BLOG

Digital Age Journalism & Social Media Anthropology

Local Online Directories Make Biz Marketing More and More Attractive

Visit the Marketing Bytes MerchantCircle listing. Online local business directories such as this one are becoming one of the hottest, most beneficial and reasonable way to attract business. In fact, your customers do half the work for you.

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Branding, Part One: Design by Dunkin’

When done well using the science of marketing and art of branding, the result of immediate recognition is now approaching ‘0’ time between recognizing, purchasing and consuming. With the continually growing addition of new technology, this process is getting even faster and the gap is lessening to the point where our wishes will be the digital genie’s immediate command. I want it; you have it; I see it; I got it. Just like that!

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Graphic Design 101 for the Internet by Alison Gilbert

In the early days of websites, the picture was quite different. A site could be nothing more than a digital business card with a logo, the name of the company and the person, their phone number and e-mail. That was called a ‘web presence’ and for a time it sufficed. It was a no-brainer to copy a business card design on to a website page especially with the help of a program designed for such a conversion task.

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A Blog Post a Day, they say. I say, Are You Crazy?

My biggest challenge has been that I want to know EVERYTHING about this social media and I want to know it YESTERDAY. Neither of these is possible. But I have come to not only see the dots, and have started to connect them to the extent that the gaps are filling in. It is starting to make sense, a lot of sense. It is also a thing of great beauty in my eyes.

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Paul Rand, NYC born and educated graphic designer

Paul Rand, born Peretz Rosenbaum in Brooklyn NY in 1914 became one of if the the greatest American graphic designer. He created the logos for some of the major corporations in the US. Before his death in 1996, he added the design of the Apple logo to his list of accomplishments. This blog post includes a video of Steve Jobs describing what it was like to work with Paul Rand.

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Essential Marketing Tools: Local Directories and Google Places

Here’s my latest entry in the Local On-line Business Directories:

And if you want to know more about this, view this informational video:
http://youtu.be/DIzwK9jgfCc

Sincerely,
Alison Gilbert, Marketing Bytes Maven,

Connecting B2B and B2C locally and globally
Inbound Boomer, Mascot for Marketing Bytes, teaching baby boomers Inbound Marketing
516-665-9034
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A Discussion on Social Media and Traditional Advertising Pros and Cons

Visit our latest blog post on our favorite Local On-line Business Directory, MerchantCirle and read about a

Let us know what you think of it. And definitely let us know if you have questions or if we can help you in any way.

Sincerely,
Alison Gilbert, Marketing Bytes Maven,

Connecting B2B and B2C locally and globally
Inbound Boomer, Mascot for Marketing Bytes, teaching baby boomers Inbound Marketing

Does Google +1 = facebook ‘LIKE’ page?

So begins a recent blog post by colleague, Basil C. Puglici, Digital Brand Marketing Educator. It is a fascinating article about an experimental program that Google has begun, called Google +1, to ‘compete with’ or ’emulate’ the facebook ‘LIKE’ page.

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Playing Internet ‘Telephone’

When someone quotes an excerpt from a blog that lists content that another writer wrote, what do you call it? Internet telephone? So I guess I am going to play a little Internet telephone with you.

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Tech care packages for parents (and grandparents)

Ok all you adult kids. It’s time to say thanks to your parents and grandparent for all those cookies and extra socks they sent you in camp and college. Google has come up with a parent’s TECH SUPPORT care package.

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Plug-Ins: How to Improve Your WordPress Blog

“One of the neat aspects about WordPress is nobody owns it. The blog platform, as an open source community, is collectively shared by anyone and everyone who contribute code and provide feedback about what works and what needs improvement. With more than 1,300 themes and over 13,000 plugins, the appearance and functionality of any WordPress blog is up to the blog owner’s imagination.” Ari Herzog

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A Great List of Must Haves for Small Biz Websites

“Every small business needs to have a website. But business owners aren’t exactly sure what should go on their website. A website needs to be an asset to your company. It needs to make money, rather than cost money.” Ken Builder

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More practical and creative ideas from Daily Grommet

Alison Gilbert, Marketing Bytes Maven,

Connecting B2B and B2C locally and globally
Inbound Boomer, Mascot for Marketing Bytes, teaching baby boomers Inbound Marketing

_boomers_1

 

 

A Woman’s Place is in the House, the Senate and on the Internet!

“It feels like we’re in a Golden Age of the web, led by consumer internet services and e-commerce. Just consider these stats: Facebook—over 600 million users. Twitter—25 billion tweets last year. Tumblr—1 billion page views a week. Zynga—100 million users on Cityville in just 6 weeks. We’re witnessing a generation of consumer web companies growing at an unprecedented rate in terms of both user adoption and revenue. But here’s a little secret that’s gone unnoticed by most. It’s women.” Aileen Lee

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Google loves Inbound Boomer

Google loves Inbound Boomer, the Marketing Bytes mascot. He showed up 9 out of 10 times on the first page when he was called.

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MerchantCircle Review

“Be careful of this woman who parades around as the Maven in the Hat at Marketing Bytes. She’s creative, she’s fun, she’s inventive… but worst of all: she’ll make you THINK! . . . .

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Alison Gilbert ‘Maven in the Hat!’ wants to stay in touch on LinkedIn

Alison Gilbert ‘Maven in the Hat!’
Advertising & Marketing Director at TechAcs, Inc.
Greater New York City Area

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Stik.com – Alison Gilbert

 

 

Alison just received a recommendation on Stik.com. Would you like to recommend her too? http://www.stik.com/alisondgilbert?

Sincerely,
Alison Gilbert, Marketing Bytes Maven
Connecting B2B and B2C locally and globally

Inbound Boomer, Mascot for Marketing Bytes
teaching baby boomers Inbound Marketing


Business Networking | Biznik

Outbound Marketing, the hard sell approach, was all there was before the Internet. Now there is a choice, a less costly means of attracting customers called Inbound Marketing. Yet many small businesses still struggle with which way to go.

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Introducing INBOUND BOOMER

This is your introduction to Inbound Boomers and first lesson. Social Media is here to stay. So unless you are planning to be put out to pasture or the back nine as a livelihood, you probably want to embrace it, now.

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