The word local in ‘Local Biz Marketing’ can be confusing. It is worth taking the time to explain exactly what it means and what the parameters are as it relates to marketing. The word ‘local’ in ‘Local Biz Marketing’, as it relates to business marketing, refers to something other than the marketer working exclusively in his or her own business’ area. It does not mean, as is often thought, that someone who does ‘local biz marketing’ must be ‘local’ to the same area as the businesses that desire to be marketed. Nor does it mean that the marketer only works with businesses in the same area in order to do a professional job.

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